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Analysis of the Level of Implementation of CSR in the Company
Divišová, Miluše ; Furová, Lenka (referee) ; Černohorská, Lenka (advisor)
Diploma thesis deals with the question of Corporate Social Responsibility and researches the level of its implementation within the company. The first part of thesis focuses on the theoretical explanation of the CSR issue (Corporate Social Responsibility) in some company. In the second part the CSR implementation of the company is analyzed, divided into three areas - economic, social and environmental. Based on the discovered information the Recommendations will be proposed to improve the current Company approach to Corporate Social Responsibility. The benefits that the Company acquires improving CSR, will be evaluated.
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Risks and Opportunities of Implementing a Corporate Social Responsibility System
Grocholová, Anna ; Koch, Libor (referee) ; Vymazal, Tomáš (advisor)
The author of the diploma thesis deals with application of methods for risks and opportunity identification and risk analysis to assess the project of implementation of Corporate Social Responsibility to the organization. Firstly, the thesis includes theoretical background about corporate social responsibility and risks management. The theoretical background serves as a support for applying methods and analyzing the necessary areas. The goal of this work is to find solutions and propose preventative measures to be used by the evaluated organization.
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Risks and Opportunities of Implementing a Corporate Social Responsibility System
Grocholová, Anna ; Koch, Libor (referee) ; Vymazal, Tomáš (advisor)
The author of the diploma thesis deals with application of methods for risks and opportunity identification and risk analysis to assess the project of implementation of Corporate Social Responsibility to the organization. Firstly, the thesis includes theoretical background about corporate social responsibility and risks management. The theoretical background serves as a support for applying methods and analyzing the necessary areas. The goal of this work is to find solutions and propose preventative measures to be used by the evaluated organization.
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Social responsibility of Kaufland Česká republika
Schubertová, Sabina ; Plášková, Alena (advisor) ; Martinov, Martin (referee)
The aim of my thesis is to describe and evaluate the current situation of CSR in company Kaufland Česká republika v.o.s. and propose improvements based on internal analysis and on questionnaire survey with employees and customers. In the theoretical part of my thesis is explained the concept of CSR, development and current situation of social responsibility and benefits of implementation CSR into the strategy of a company. In my thesis is also described, how is CSR analysis in the company done, and how to implement CSR into the strategy of a company. In the practical part of my thesis is mentioned history and current situation of Kaufland Česká republika v.o.s., and also its CSR activities. In this part is also described internal analysis of CSR and results of questionnaire survey with customers and employees. In the colclusion are suggested solutions of realised deficits.
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A propose of the corporate social responsibility and sustainable development concept in a small enterprise.
Hochová, Michaela ; Plášková, Alena (advisor) ; Svobodová, Hana (referee)
This Bachelor´s Thesis is about the concept of a corporate social responsibility and sustainable development within the area of small and medium enterprises. The goal of this thesis is to analyze current CSR activities of the selected small company OTHERM Sokolov and propose suitable activities which could be established into the company´s strategy. The theoretic part is focused on a historical progress of CSR and sustainable development, to the concept of the triple-bottom-line and options for small and medium enterprises in the area of CSR. The practical part introduces characteristics of OTHERM Sokolov company, its current activities in CSR and a list of possibly proper activities. Then in the practical part are presented results of customer´s and employee´s questionnaires.
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Business plan
Kotlářová, Monika ; Huml, Jan (advisor) ; Lukáš, Lukáš (referee)
The main objective of this diploma thesis is creating a business plan which is focused on expanding services of integration social enterprise and subsequently it evaluates the feasibility of the project. The theoretical part is processed on the basis of studying scholarly literature and comparing opinions of various authors. Afterwards, the terms of social enterprise and structure of business plan are defined and then every single part of business plan is theoretically described. In practical part, strategic situation analysis is made, which contains external analysis of macro and micro environment and an internal analysis of the company. There is also characterised existing company and its new business opportunity is described which is an establishment of new call centre. Practical part also contains SWOT analysis, marketing plan and two financial plans which show that the plan consisting of subsidy is more profitable. Economic evaluation of the project demonstrates high profitability from the sources which are invested to the implementation of the project. At the end of the practical section, potential risks of the project are evaluated and their measures are suggested. This business project should provide enough information for its actual implementation.
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CSR activities of the chosen brand
Marečková, Barbora ; Plášková, Alena (advisor) ; Mihališinová, Varéria (referee)
The diploma thesis is focused on the CSR (Corporate Social Responsibility) activities and evaluates the CSV (Creating Shared Value) activities of the brand producing Slovak cheese and cheese specialties. The aim is to analyse and evaluate them properly, propose the right communication and future goals, that are in line with the current ones. The first part is centred on the description of CSR concept, its establishment, history in the world and in the Czech Republic. The concept of CSV is described next. This is followed by the trends in the communication of CSR on social media and other on-line media. The second part is mostly about the particular brand, its history and main attributes. Already existing activities are analysed, their communication is proposed together with the activities, that should supplement the contemporary ones in the future.
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Corporate Social Responsibility
Kasková, Tereza ; Kvasničková Stanislavská, Lucie (advisor) ; Pavel, Pavel (referee)
This thesis deals with the Corporate Social Responsibility of three organizations which are Penny Market, Kaufland and Lidl (Czech republic). The theoretical part deals with historical development of the concept, defining the term of Corporate Social Responsibility (CSR) including three pillars and its characteristics. It also deals with stakeholders, arguments for acceptance and against acceptance, benefits, describes implementation of the concept and evaluation of social responsibility. In own part of the thesis are analyzed the concepts of three organizations and then concepts are compared and evaluated. Further continues questionnaire survey and the final part of thesis is synthesis of all knowledges from comparison and the results of the questionnaire. From synthesis are proposed recommendations to improve the concept of the selected company Lidl. Based on the findings Lidl has one of the lowest number of diverse activities.
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Analysis of the Level of Implementation of CSR in the Company
Divišová, Miluše ; Furová, Lenka (referee) ; Černohorská, Lenka (advisor)
Diploma thesis deals with the question of Corporate Social Responsibility and researches the level of its implementation within the company. The first part of thesis focuses on the theoretical explanation of the CSR issue (Corporate Social Responsibility) in some company. In the second part the CSR implementation of the company is analyzed, divided into three areas - economic, social and environmental. Based on the discovered information the Recommendations will be proposed to improve the current Company approach to Corporate Social Responsibility. The benefits that the Company acquires improving CSR, will be evaluated.
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Linking the Commercial and Social Sectors as a Modern Form of Cooperation
Borovičková, Radka ; Pešek, Ondřej (advisor) ; Plášková, Alena (referee)
The thesis focuses on the cooperation of a commercial company PwC ČR and a social enterprise PwC Café. Based on personal interviews with representatives of these companies, the principles of mutual cooperation are identified and analyzed. The thesis also includes an assessment of the cooperation and submission of proposals for its improvements and efficiency. The example of cooperation of these companies may inspire individual commercial companies and social enterprises. Next, by using the method of questionnaire survey, the thesis identifies the attitudes of commercial companies, operating on the Czech market, to the corporate social responsibility and to their awareness and interest in cooperation with social enterprises. Research results also point out what types of companies and activities is for the social enterprises more suitable to focus on.
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